Proposed Acquisition of eBay

In May 2026, GameStop formally proposed an acquisition of eBay
Summary
  • On May 3, 2026, GameStop formally proposed to purchase eBay for approximately $56 billion
  • On May 12, 2026, eBay formally rejected the proposal, calling it ‘neither credible nor attractive.’

“The more [eBay] fights me, the more . . . I’m not going to take no for an answer. I’m not going away. I’m a pain in the ass.”

GameStop CEO Ryan Cohen
Background

From 2021 through 2025, GameStop was undergoing an unprecedented turnaround, during which time the company was focused on dealing with a poor outlook and its weakest financial position in its history. As of the fiscal year 2025 earnings results, GameStop was in the strongest financial position in its history.

Following the success of the turnaround, GameStop was in a position to go into its next phase. The proposal to acquire eBay has been the first and most significant development of this phase yet. The possible acquisition of eBay may be the first of numerous eventual mergers and acquisitions by GameStop.

Proposal to Acquire eBay

GameStop has proposed a deal to buy eBay at a valuation of $55.5 billion, or $125 per share, through a leveraged buyout.

The proposed deal would provide half of that amount (approximately $28 billion) in cash (provided with a $20 billion loan from TD), and the other half in equity ownership in stock of the combined company of GameStop and eBay.

"Everyone is saying there is going to be a lot of dilution, and, yea there is dilution, but the dilution is accretive to both GameStop and eBay shareholders because we're going to be doubling the earnings power of the business. eBay's business and GameStop's business is going to continue growing, so it's EPS accretive to both GameStop and eBay shareholders."

GameStop CEO Ryan Cohen
Proposal to Acquire eBay Timeline

On May 1st, 2026, The Wall Street Journal broke the news that GameStop is preparing an offer to acquire eBay.

This news was met with mixed reactions across social media, including bewilderment about how GameStop, the much smaller company valued at around $12 billion in market capitalization at the time, could possibly acquire a much larger company, eBay, valued at over $40 billion in market capitalization.

On May 3rd, The Wall Street Journal published a followup article, GameStop Is Offering to Buy eBay for $56 Billion, CEO Ryan Cohen Says which included statements from Ryan Cohen.

“There is nobody who is more qualified, based on my experience, to run the eBay business”

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“EBay should be worth—and will be worth—a lot more money ... I’m thinking about turning eBay into something worth hundreds of billions of dollars.”

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“It could be a legit competitor to Amazon”

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“I’m going to be as focused on eBay and as personally involved as I have been in the GameStop turnaround for the next few years.”

GameStop CEO Ryan Cohen

Ryan Cohen has been interviewing with a variety of outlets to deliver his message publicly.

The platform stagnated over the last decade. And I could do a lot with eBay. That's a very strong business and that's right up my alley.

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I want to own eBay forever.

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It's not something that's going to take a few years. It's something that's going to happen fast fast fast because I'm putting leverege on this thing, and I don't want to run a leveraged business.

I'm not going to run it hot, I'm going to pay down the leverage and I am going to increase earnings.

...

The goal here isn't to be an activist. The goal is: I want to own eBay, I want to run eBay. I want that to be my baby. I want to build something much larger, and cost-cutting frankly is the way to make the business more efficient to pay down the debt and innovate.

...

I'm focused on what I can build over a long period of time. And if I got my hands on eBay, I can build something worth a lot and much larger than it is.

GameStop CEO Ryan Cohen
Skepticism and Doubt

Amidst the news of GameStop's proposal to acquire eBay, a variety of news outlets and commentators have provided their opinions on this move. Some of the sentiment has been quite negative and cynical.

Ryan Cohen's interview with CNBC produced numerous reactions. An article by businessinsider.com dissected the "bizarre" interview and stated that "Cohen looks distracted out of the gate." An article by Moneywise.com also called it "bizarre" and stated that it caused GameStop's stock to plummet, and that Cohen's answers came off as "rude, awkward, defensive, and ultimately unhelpful."

Fortune.com published an article titled Why GameStop’s bid for eBay echoes one of the worst business deals of all time, emphasizing that GameStop would be overpaying for eBay, and the combined company would be overvalued.

On an episode of Pivot with Kara Swisher and Scott Galloway, Kara Swisher said "This is a meme stocks -- this guy is such a moron. He's always trying to get that stupid stock up. The GameStop thing. And take advantage of people." Scott Galloway said: "There is no way they could do this. This should be a once sentence response from the board of eBay: 'You are not a serious people, period.' "

In places like gme_meltdown on Reddit, in typical fashion of cynicism and condescension, commenters are apparently celebrating at the tremendous bearishness of GameStop's proposal to acquire eBay, calling it "an amazing week," and stating "I used to pray for times like this."

See FUD
Proposal Rejected by Ebay

On May 12, 2026, eBay formally rejected GameStop's unsolicited proposal to acquire it, calling it ‘neither credible nor attractive.’ Ryan Cohen reposted a post on X which provided a cynical interpretation of eBay's letter, suggesting that the true reason eBay rejected the offer is because the board of directors of eBay ‘remains focused on protecting the current regime and delivering “value”… mostly to [themselves] and [their] consultants.’