January 2021 GME Sneeze, also known as the "GME Short Squeeze"

Something unprecendented happened. Wall Street responded drastically.
Short Summary
  • In January 2021, the share price of GME was rising exponentially due mainly to the momentum of investor enthusiasm
  • On the morning of January 28, 2021, in an unprecedented maneuver, approximately 178 financial institutions, in unison, placed GME in "sell-only", disabling the ability for investors to purchase shares of GME, reducing upward price momentum almost entirely.
Expanded Summary
  • In the years preceding 2021, GameStop was a struggling company with great doubt about its future
  • Keith Gill, known on YouTube as RoaringKitty, and on Reddit as DeepFuckingValue, began investing in GME in 2019, and shared his investing thesis and position on these social media platforms
  • In the second half of 2020, Ryan Cohen began purchasing shares of GME, becoming the largest owner of GME with approximately 13% ownership of the company at the time
  • As the share price of GME began rising in the second half of 2020, GME started to gain attention on social media platforms, causing more investors to purchase shares of GME, causing the price to continue to go up, in a continuous feedback loop
  • In January 2021, the share price of GME was rising exponentially
  • On January 28, 2021, in an unprecedented maneuver, many stock brokers (approximately 178), in unison, disabled the ability for investors to purchase shares of GME
Aftermath
Sneeze versus squeeze

Were the events of January 2021 a genuine short squeeze, or something different?