GameStop has expanded its business by entering the graded trading card market, adding to its existing product offerings. This move aligns with its experience in the secondary market, similar to its established used video games model. Aspects of this strategy include:

• Trade-in and Resale Model: GameStop is applying structured intake rules for trading cards, allowing it to resell them at a profit.
• Market Diversification: Expanding into collectibles provides an additional revenue stream and attracts a broader customer base beyond video game buyers.
• Rare Card Bounties: The company has introduced cash rewards for ultra-rare cards, such as a $25,000 bounty for a unique Lionel Messi card, generating interest and engagement.

By leveraging its existing retail infrastructure and expertise in buying and reselling pre-owned items, GameStop is positioning itself within the trading card market while exploring opportunities for growth and customer engagement.

• On October 15, 2024, GameStop announced a collaboration with PSA, becoming an authorized PSA dealer, with PSA providing authentication and grading services for trading cards through select GameStop stores across the United States.
• On November 18, 2024, GameStop announced that Nat Turner, Chairman and CEO of Collectors Holdings, Inc., has been appointed to the Company’s Board of Directors.